Small business owners may struggle to stand out against the extra-bright ads and relentless promotions big brands release on social media during the busiest time of year, as every retail company maximizes the busiest time of year. It would be beneficial if you had a holiday marketing campaign that keeps your customers’ attention longer and adds meaning to their lives. This is where your stickers show off what your company has to offer.
The possibilities are endless when customising and displaying holiday stickers that your customers will remember. Customers can get free stickers for in-store or online purchases by putting them on laptops, tumblers, or other everyday items. The stickers can also be used as simple labels on e-commerce packages or personalized gifts sent to loved ones in other states by your customers. The challenge is planning and executing holiday sticker campaigns across multiple products while connecting the concept to your digital platforms. To develop an actionable strategy for your holiday sticker marketing, ask yourself the following questions.
How do I plan a holiday campaign strategy?
Examine previous campaigns. What was effective? What failed to work? Have your customers evolved? Examine your strengths and weaknesses to learn from them. These can form the basis of this year’s holiday campaign.
After you’ve sorted through all of that, narrow down the best marketing and advertising strategies for your target audience. This December put yourself in their shoes and empathise with their needs. What kind of solution will they seek from your company, and how can you address their concerns as mothers, daughters, or eco-conscious millennial buyers?
Which of your overall strategy’s goals will the holiday stickers fulfil?
Determine where your best holiday sticker campaigns come in now that you have a big-picture strategy. Will you include your stickers in seasonal packaging that customers can easily reuse to send as gifts? If so, what customization options will you offer so that customers will be willing to pay a premium to add a personal touch to every gift? Will the stickers be your way of saying thank you for every freebie they receive in exchange for exclusive or discounted purchases? Consider a message that will speak to their hearts and remind them of why they support your company.
What types of stickers are required for the campaign?
What kind of sticker will best suit your needs? The answer will be determined by your design and how well it achieves the goal you have in mind:
Custom stickers provide the most flexibility and range in designing a sticker to your exact specifications. Printing can be done on singles, rolls, sheets, or kiss-cut formats. All four formats are available in standard or custom sizes.
Roll stickers are printed in batches of at least 250 pieces. One roll is designed to fit an automatic label dispenser, allowing for faster application on hundreds to thousands of packages or containers.
Metallic stickers add a gleaming lustre to the colours in your design. The metallic sheen adds that holiday cheer that everyone looks forward to this time of year.
Personalize each sticker with a holiday message.
The holidays represent homecoming, rest, and quality time with family and friends. Your sticker messages should elicit similar emotions and make your customers feel like they are a part of your company’s journey. Create personalized greetings that they will associate with your brand or use language that implies each gift is specifically for them and them only. For example, you could write their name and express gratitude for each special purchase. Including a personal touch demonstrates that you care about your customers, which is something everyone wants to feel during the holidays.
How will you keep the overall marketing collateral up to date?
Reuse no elements or visuals from previous holiday marketing campaigns. Create a look and feel that is exclusive to this year, and ensure that the change is visible across all of your marketing channels. The best holiday sticker campaigns are original ideas that your customers have never seen before. While you don’t have to reinvent the snowman, Christmas trees, or holly, you will need to brainstorm and find unique ways to incorporate these into your brand. Begin with the emotion you want to evoke through holiday sticker marketing and other channels.
Is it happiness? Gratitude? Peace? Begin here, and ideas for how your designs and marketing materials can convey this emotion will flow.
To supplement the holiday sticker campaign, use social media and other digital tools.
Don’t rely solely on stickers and other printed materials. The most effective holiday sticker campaigns use both online and offline platforms to communicate the main message. Instagram posts can lead to holiday discounts if your stickers provide a tactile and personalized experience. You can also use Facebook to share GIFs or infographics that show them how to order gifts and have them delivered to their loved ones. Look for the social media channels that your customers frequent and capitalize on the traffic to ensure that many people see and remember your Christmas stickers.
This year’s holiday sticker campaigns are your company’s last chance to stand out. You won’t benefit from your customers’ need to buy gifts for everyone on their lists unless you draw targeted and intentional attention to your product or service. Take advantage of the rush and secure your position as the best holiday sticker marketing option this season.
Get Help From the Custom Sticker Designer and Printing Experts
Darrtam Print Solutions is a high-quality vinyl sticker, vinyl letter, and cut vinyl lettering sticker specialist in North Brisbane. Darrtam can design custom stickers and advise you on the best sticker solution for your specific business needs. Use eye-catching packaging to attract more customers today. Call us at 0407 638 391 or send us an enquiry to find out how we can assist you with your custom holiday sticker and label needs.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.