Offline Marketing is still Effective; Print is the Key to Unlocking it.
With our email inboxes clogged with reminders, surveys, and not-so-special offers, offline marketing provides a way to break through the clutter and capture your target audience’s attention.
Print campaigns, including mailers, packaging, catalogues, and more, are offline marketing’s secret weapon, achieving high engagement at low costs. Let’s look at how print and digital marketing can work together to create engaging campaigns.
The Print Revolution
E-readers and tablets were supposed to replace printed books, but the publishing industry still makes roughly four times as much money from physical book sales as digital ones. Similarly, downloads and streams were supposed to render CDs and records obsolete, but vinyl sales increased for the 17th year in 2022. Although digital is more convenient, people still value tangible, in-person experiences.
Physical media is exhibiting a similar level of tenacity in the marketing world. Although marketers can send out email newsletters and banner ads with the click of a button, users are suffering from “digital burnout,” and the impact of these campaigns has begun to wane.
“I believe there is something special about holding something physical in your hands that cannot be replicated digitally,” Tammy says.
Print is back and here to stay.
Combining Print and Digital
Print marketing outperforms digital in terms of engagement and interactivity, and it also allows marketers to include product samples such as perfume sachets. However, digital has a clear advantage in terms of reach, analytics, and the ability to use multimedia elements such as sound and video.
This means that marketers are increasingly attempting to combine online and offline marketing to create more effective campaigns. After all, these are not two distinct worlds: Printing Industries of America discovered that offline messaging drives 67% of online searches.
Print and digital can be used in a variety of ways. Marketers who have a customer’s home address and email address can use both physical and digital channels at the same time. Cohesive campaign messaging can bring together various mediums. On the other hand, marketers can use digital campaign analytics to inform their offline marketing strategy.
Another method for combining print and digital is to use a mailer to direct customers to the digital component of their campaign. The simplest way to accomplish this is to use QR codes that users can scan with their smartphone to navigate from printed media to a digital destination such as a YouTube video or product page.
Print is Cool!
Using print media for offline marketing opens up a world of possibilities in terms of campaign messaging and the physical medium on which it is delivered. Print marketing can include booklets, kits, oversized postcards, uniquely folded mailers, die-cut packaging, custom catalogues, and much more. Are you wondering how you can start incorporating print into your marketing campaigns? Consider the examples below for ideas.
Offline Marketing with a High Return on Investment
Paycor, an HR and payroll software company, recently launched a large-scale offline marketing campaign, sending various forms of print media, including a customized postcard and a branded gift within die-cut card packaging.
Paycor exceeded its sales opportunity generation goal by 209% after successfully delivering 95% of the packages.
Attracting Younger Audiences with QR Codes
A great way to entice customers is to offer them a promotional code for a discount on their next purchase. However, the experience is enhanced when the discount is activated by a QR code on printed media.
Mailers for a Digitally Averse Audience
Eleanor Health, a mental health and addiction organization with more than 40 clinics in seven states, has used Printing for Less mailing services to coordinate its online and offline outreach, automatically sending and tracking personalized mail.
The organisation used this technology to launch a multi-part introduction mailer that discussed how its services are eligible for insurance coverage. Follow-up mailers included an informational brochure and a letter from a health advocate encouraging the recipient to contact them. This strategy made it easier to target a digitally averse audience and resulted in three times as many leads.
Values can be Expressed through Offline Marketing.
There are even more options when it comes to campaign messaging. However, a Marketing Specialist at BizzDesign, a marketing business, has noticed a trend for campaigns that focus on issues such as sustainability, one-on-one support, and local donations. “The most effective campaigns I’ve seen contain messaging centred on a meaningful cause or initiative,” Jeff says.
Conclusion
In the early days of online marketing, digital threatened to replace offline marketing. However, the opposite has occurred: digital strategies have helped to revitalize offline marketing, making it more powerful than ever before and, perhaps most importantly, allowing it to work in tandem with digital.
Request some free samples to see how print media can engage your audience.
Offline Marketing Print Campaigns Experts
When it comes to offline marketing print campaigns in Samsonvale and surrounding districts, Darrtam is your go-to partner. With their expertise in print design and production, they can help you create impactful and memorable campaigns that will resonate with your target audience. Whether you’re looking to distribute flyers, brochures, posters, or any other printed materials, Darrtam has the skills and resources to bring your ideas to life. Their attention to detail and commitment to excellence ensures that your offline marketing efforts will leave a lasting impression on potential customers. Don’t miss out on the power of print advertising in Samsonvale and surrounds—partner with Darrtam and watch your brand soar to new heights. Contact them today to get started on your next successful offline marketing campaign!
As your large format printing specialist, Darrtam Print Solutions can take care of your business signage and vehicle signage, A Frames, stickers, vinyl cut lettering and more.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.
Want to know more? Contact us on 0407 638 391 or message us online.
