Product packaging tells consumers about who you are, what the product is and how you strengthen your brand identity. It speaks not only about the product, but also its worth and origins. Consider it an ad on the shelf and your last chance to convert potential customers into customers.
What is Brand Packaging?
The design and materials used to hold and wrap your product are brand packaging. It’s functional, of course, but it also serves a few other essential functions. The goal is to figure out how to design retail packaging that supports your product’s image and purpose and speaks to what your brand is all about while remaining compliant with labeling regulations.
Modern packaging printing techniques have created numerous new opportunities to highlight who your brand is and what it does. Consider what it says to customers if you use recycled or other sustainable packaging materials or a pink background behind your text instead of a black scene.
Consider the Entire Package
Almost every business today relies on package printing services to support the identity of their products as well as the brand behind them. When creating your product packaging, keep the following key variables in mind to ensure that the image you convey is consistent with your intentions:
Is your brand identified on the packaging? Can a person identify different products in your line based on packaging similarities?
Is your brand’s identity clear on the packaging? Can an individual identify different products in your line based on packaging similarities?
Do the materials used in your product packaging complement your brand’s identity in terms of style and environmental sensitivity? If you value sustainability, are you using natural or recyclable materials and making it clear to customers that you have?
Is your product packaging adequate for its intended use? Is it effective at keeping the product in place? Is it cost-effective to ship and store? Is it adequately sealed?
Consider your answers to these questions with your marketing team—and then with your printer—not just in terms of how they affect marketability but also your overall brand strategy. Finally, you want product packaging to support and strengthen the brand guidelines you already have. If you do it correctly, you will not only sell more products, but you will also gain a larger following.
Your Ideal Packaging Begins Here
Darrtam Print Solutions is North Brisbane’s reliable printing company and partner in creating packaging to achieve your objectives. After you’ve addressed the variables listed above, you’ll need someone to deliver your ideal package. Darrtam Print Solutions provides the fastest, most affordable, and most advanced printing. Browse our services: Business Signage, A Frames, Stickers & Vinyl Cut Lettering, and Business Vehicle Signage. Contact us today to learn how we can collaborate to grow your brand.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.