Make a Memorable Unboxing!
Looking for ways to make your Christmas products stand out from the crowd? Here are some ideas for improving your packaging to create a memorable customer experience.
It’s always a cause for celebration when new orders arrive. However, your marketing efforts and the customer’s journey should not end once the transaction is completed; instead, your customer engagement should continue through unboxing and beyond.
We’ve compiled three ideas to help your products stand out this holiday season and keep the brand on top of your mind.
Packaging is an important aspect of the customer experience.
While it may only be a quick glance or a brief moment of anticipation before a customer opens your package, making it a memorable occasion can last a long time, as evidenced by the thousands of unboxing videos on social media.
From holiday-themed custom shipping labels to personalised inner box flaps, free gifts, greeting cards, coupons, and custom stickers, it’s easy to give your customers a reason to remember your company this Christmas and beyond.
Even if you’re simply handing customers bags to carry their takeaway, tucking a fun note or free sticker inside with a personalized message is a great way to stay connected in the future.
1. Begin on the outside.
The shipping box or bag in which your customers carried their purchase is the first thing they notice. Both provide simple and low-cost marketing opportunities.
Custom labels with a festive theme that you can carry throughout the unboxing or unbagging experience are a simple way to make your packages and shopping bags stand out.
You can easily personalize shipping labels or shaped labels for your shopping bags by adding a personalised graphic and message at no extra cost.
2. They’ll remember this “Unboxing.”
Have you noticed a new trend of adding surprise messages or notes to the inner box flaps of packaging? Personalizing the box flaps is a growing trend for care packages and is simple to do. And I have two choices for you:
Allow us to handle the printing for you.
Once you have your packaging, you can purchase the exact size labels you require and apply the message of your choice using our personalised printing service. Custom sizes can be ordered by the sheet to ensure a perfect fit for your packages. Buy only what you need so that you don’t have leftovers after the holidays.
Purchase blank labels and print them on your own.
The benefit of purchasing the blank labels is that you can create personalised messages for each of your customers… and print the labels only when you need them!
And it’s not just the messages on the box that can make you laugh. Why not keep the surprises coming once your customers have opened the packaging? Add a small gift or a money-off coupon for an additional marketing opportunity.
Nothing beats an unexpected surprise when you’re about to open something you ordered. A free custom sticker, for example, can make customers smile and remember you the next time they need to order. Choose a festive design or message that customers will enjoy sticking to or sharing.
Alternatively, include a custom greeting card with a special offer on their next purchase inside shipments and shopping bags. Add a personal handwritten message to show you care and that you’re available to assist them with your products.
3. Use stickers to add a festive touch.
If your primary packaging cannot be changed to reflect the seasons, a round label with a Christmassy design theme is a subtle way to share some festive fun or call out a special discount and seasonal scents or flavours.
To highlight sale items, seasonal products, or unique features, apply a small label or sticker directly to your product. To celebrate the season and get your customers in the holiday spirit, simply add a small sticker. Nothing beats affixing a Christmas-themed label to your existing boxes and bags.
The best part is that you can have everything professionally printed with Darrtam Print Solutions, saving you time and ink.
As your large format printing specialist, Darrtam Print Solutions can take care of your business signage and vehicle signage, A Frames, stickers, vinyl cut lettering and more.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.
Want to know more? Contact us on 0407 638 391 or message us online.
