Special event banners require extra care and differ slightly from regular advertising banners. They necessitate a great deal of creativity, such as topical imagery, messaging tailored to your special events, and prominent information about your sales and business. So, here are some things to consider when designing special event banners:
Designing is in the Details
Special event banners are among the most effective marketing tools available. They can be customized with designs to generate buzz on culturally significant days. If you buy them from the right store, they are extremely durable and usually made with high-quality materials. When it rains or snows, custom vinyl banners can withstand the elements and will not fade or smudge. They also have a very vibrant appearance and will last a long time if properly stored.
Authentic
The banner you design should be unique to the event. Decide on an event theme and create creative banners that your audience will associate with your brand and business. The theme should be appropriate for the audience while remaining within your budget. It should also include the event you are attempting to commemorate.
Appealing Aesthetically
Make your banner designs eye-catching and consistent with your brand. The banner design should be appealing and tailored to your target audience. This means that when designing your banners, you must pay close attention to every detail. Consider design hierarchy to ensure that the colours, font, images, logos, and information all have a place on your banner.
Images and details
You should avoid overcrowding your banner; simple designs are often more successful. Too much information can turn off your audience, so avoid using too many competing ideas or images and instead focus on the banner’s main message. Also, make sure your text is properly spaced. It should be visually appealing as well as legible. A text-heavy banner may not capture the attention of an audience that is constantly on the move.
How to Create Event Banners
Banner stands, vinyl banners, and even digitally-focused advertising methods (i.e., social media banners, and online banner ads) are all excellent ways to promote your upcoming event. Whatever type of banner you’re working on, the following tips will help you create something eye-catching and memorable:
Make It Big
Make sure the text on the banner is legible and large. You should also think about the font you are using. Helvetica, Georgia, and PT Sans are the easiest fonts to read.
Message That Is Consistent
Make certain that your special events banner does not have multiple messages. Maintain your message’s focus on the event you’re hosting; by being direct, your message will be focused and easy to understand. Successful event banner copy speaks your audience’s language, has one main goal, and ends with a straightforward call to action.
Include Relevant Visuals
According to research, humans retain 65% more information from an ad when it is paired with a specific and related image, compared to a 10% retention rate for messages without images or images that are too general. As a result, it is critical not only to use images but to use relevant images for your event banner. The goal is to avoid generic stock images and instead select images that are relevant to your event.
Allow Light to Shine
Colour psychology states that brighter hues elicit more energy (and thus action) from observers. As a result, brightly coloured banners are preferred over darker hues.
Choose a Brilliant Backdrop
A solid colour is ideal for advertising products or people. While a photo background is appropriate for abstract ideas and internet-based services.
Minimal Information
Remember that less is more not only in banner advertising but also in other forms of advertising. Keep your main message to one or two sentences and additional lines to a few words. Make sure your text is no longer than five lines long.
Balance Your Design
Regardless of the type of banner you are creating, you should prioritize the following spacing and placement:
- Company logo
- The central message (one or two lines)
- A couple of relevant images
- CTA (Call To Action)
A well-balanced layout attracts more customers and distinguishes your store.
Final Thoughts
Event banners are an excellent choice for retailers who want to market their products while also connecting with their customers. Custom banners are inexpensive, easy to store, portable, and lightweight. They will increase your visibility and help you drive profits for your company.
Samsonvale Special Event Banner Designer & Printing Services
Darrtam Print Solutions’ design and printing services can assist you in creating a spectacular banner for your next event. You can email them info@darrtam.com.au at or call on 0407638391
As your large format printing specialist, Darrtam Print Solutions can take care of your business signage and vehicle signage, A Frames, stickers, vinyl cut lettering and more.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.
Want to know more? Contact us on 0407 638 391 or message us online.
