A brand image is more than just a logo that represents your company, product, or service. Today, it is a combination of associations formed by customers as a result of their interactions
One of the best things to happen to the digital printing industry in recent years has been the introduction of white ink printing. White ink printing has created limitless possibilities while also lowering the costs associated with a variety of printing processes.
However, before we get into the advantages of using a white ink printer, let’s go over the fundamentals.
What Is White Ink Printing?
Using white ink in digital printing was previously impossible. Because the entire printed color spectrum consists of cyan, magenta, yellow, and black (CMYK), and no printing technology was capable of producing white ink. To comprehend white ink printing, we must first contrast it with CMYK printing. Because CMYK colors are transparent, they can be mixed and produced with other colors in the color spectrum. Unfortunately, these colors are incapable of covering dark surfaces when offset printed. As a result, printing in black and white was out of the question.
When white ink printers were introduced, they completely transformed the digital printing industry. White ink is opaque, which means it does not permit light to pass through. Printers can now use white ink on any surface. White ink printing, through layering, also aids in the creation of prints that are both transparent and opaque.
There are two main methods for printing white on dark surfaces:
1. Spot Printing
Spot printing is when only a portion of the surface is printed in white ink.
2. Flood Background
Flood background is a technique that involves printing your graphic’s entire background with white ink.
You can take your creative business to the next level with white printing because you’ll be able to meet your customers’ expectations easily and affordably.
The Benefits of Using a White Ink Printer
If you’re wondering why you should use a white ink printer, here are a few reasons.
White Ink Yields More Vibrant Colors.
White ink, when used as an underlay, makes the colors printed on top pop and stand out. It gives your colors more vibrancy, resulting in eye-catching prints. Attention-grabbing prints are essential for businesses because they make your prints stand out in a crowd of other marketing materials.
It Allows You to Print on Various Surfaces.
One of the primary benefits of using a white ink printing is that it allows you to print on a wider range of surfaces. It also allows you to print on other colored papers where white would normally not appear.
Better Results and Save Money.
Printing in white ink removes the need for Self-Adhesive Vinyl (SAV) as a backer for printing on, this in turn saving the client cost on the print job.
Advantages of Printing with White Ink
When white ink printing became available for the first time, everyone in the digital printing industry knew a new era had begun. This is because white ink printers make previously difficult—and, at times, impossible—projects simple. It also meant that other projects’ expenses would be reduced.
White Printing Allows for the Printing of Light Colors on Darker Substrates.
One advantage of printing with white ink is that it makes printing light colors on dark substrates easier. Printing white on dark paper is impossible with Cyan, Magenta, Yellow and Black (CMYK) printers. For example, if a client requests white text on black cardstock, you’ll have to go through some hoops to make it happen. You may need to use a silk screening process to assist them in achieving the desired design. Other options include using a vinyl transfer or even stamping the text.
White ink printing reduces printing costs because it simplifies the processes required to successfully print designs. This is because white ink can be used for underlaying (as a base) or overlaying (reverse printing). When white ink is not an option, this means increasing the amount of extra materials required to achieve the desired results.
Improves Visual Communication.
In terms of what it can do, CMYK printing is limited. With the introduction of white ink, you can now communicate more effectively through print. White printing, for example, enables more complex print designs and the use of previously difficult-to-use surfaces—all without breaking the bank.
Ideas for Using White Ink Creatively
If you want to try white ink printing but aren’t sure how, here are a few resources to get you started:
Creating a Watermark Effect
Using white ink with subtle contrasts is a clever way to be creative with white ink printing. The sheen difference between the stock and the white ink creates a varnishing effect, giving the result the appearance of a watermark.
Layered dimensions are another way to express yourself with white ink. This can be accomplished by varying opacities. Without getting too technical, opacity can be controlled by varying the number of times a sheet is hit with white ink. The more printing passes you make with white ink, the more opaque the white value appears; the fewer the passes, the more transparent the white value appears. The opacity between layers and colors creates incredible depth.
Call us at 0407 638 391 if you need to create a variety of graphic applications that will meet and exceed your expectations. We will gladly help you. Alternatively, you can reach out to us electronically, and we’ll get back to you with your company. Most entrepreneurs and small business owners don’t give their brand image much thought unless there’s a problem with it.
Business owners frequently link the brand image with costs and it adds no value to their existing product or service. They are so intent on making their offerings the finest that they have forgotten about their brand image.
The reality, though, is that brand image is important. It is VERY important. Here’s why brand image transcends traditional branding:
Brand Image Has an Impact
We all know how important it is to make a good first impression, especially in business. Consumers will form an opinion about your company and brand based on a multitude of variables, including how your staff are dressed, your website, your business cards, the cleanliness of your store, and others. Call it trivial, but these minor things serve as points of contact between you and potential customers. In this case, presentation is everything.
Although a business card does not produce a sale, it does create a favourable impression of the expected brand promise. You might choose a matte finish with a unique die-cut and spot UV to showcase your brand and give a tactile aspect rather than a typical card. These minor changes make a significant difference in the appearance of your business cards and demonstrate to customers that you are a professional brand.
Recognition Is Generated Through Brand Image.
From a distance, you can undoubtedly spot an Apple iPhone, a McDonald’s Restaurant, or a can of Coca-Cola. It may appear simple, but it takes a lot of effort to create your brand where people know it on sight. It’s not only about the logo or phrase; your brand image includes aesthetic aspects as well as brand connections such as speed, dependability, and quality. If you don’t make an attempt to establish a consistent brand image throughout every interaction a consumer has with your company, developing a readily recognizable one will be difficult.
As a service company, we learnt early on that our client interactions are an important component of our brand image. We decided to incorporate this into our company culture and principles because it was so crucial. We encourage our personnel to develop relationships with our customers and to take care of their campaigns as if they were their own. We see ourselves as an extension of our customer’s teams.
Your Brand Image Demonstrates How Well-Organized You Are.
Consider entering a restaurant where every server dressed however they pleased, or a department store where no one wore a name tag. How would a consumer know who to turn to for assistance? Everything may appear to be working smoothly in your mind, but a polished brand image is required to demonstrate that you know how to run your business. What is the inverse of that? Chaos.
Having a professional email address, for example, can convey to potential consumers that you did not start your firm yesterday. Because I launched my business with a strong creative focus, I was fortunate to have the means to make our outside brand image look polished, even if it wasn’t on the inside. We had a cutting-edge website, sophisticated sales literature, and an overall professional image thanks to our creative staff.
Credibility and Equity Are Built Through Brand Image.
Whether you believe it or not, your brand image is critical to establishing credibility and loyalty among potential customers. If you strive constantly to maintain a consistent brand image, whether it’s the freshness of your food or your packaging, it helps to build a consumer’s engagement with your brand. The more frequently you can deliver on your brand promise with a powerful brand image, the more easily people will remember your brand and what it stands for.
We work hard to coach our staff to deliver the brand image we have built up over the years because we want our brand to stand for exceptional customer service. We discuss our core values and culture code on a frequent basis to ensure that everyone on our team understands what is expected of them and how we want to position ourselves in the market. It is critical to have a staff that knows the company’s basic principles in order to make the best judgments in their day-to-day interactions with customers.
Bottom Line: Brand Image Is Important.
Any company’s brand image is critical. When customers purchase a product or service, they are purchasing more than simply the product or service; they are purchasing what your brand represents. That is why it is critical to develop your brand image such that it conveys exactly what you want it to communicate. I propose considering your overall brand image early on. Be deliberate about your brand image, and build from there with the help of an experienced graphic designer.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.