Businesses should never underestimate the advertising value and appeal of outdoor A-frame signs. People always look at these as everyone is curious when seeing them.
A-frame signs, also known as sandwich boards or sidewalk signs, occupy an important viewing area just below eye level. While dead-centre eye level appears to be the most noticeable aspect of human perception, having objects just above or below this centre line naturally draws us to look. This reflex, which resembles scanning the ground or the sky for potential predators and prey, is most likely the result of evolution. It can even be seen in the well-known “rule of thirds” in artistic composition.
These signs are versatile and ultra-portable, allowing you to advertise without the permits or other restrictions that you may face when using other types of signs.
Use the following A-frame sign ideas to activate your A-ability frame’s to entice by placing outdoor A-frame signs in strategic locations:
1. Rotating Promotions
Custom A-frame printing allows you to create a series of interchangeable placards to display on your A-frame sign. The novelty of having new items causes people to naturally take more interest in the sign. If they pass by it frequently enough, they may check it reflexively to see what is new each time.
Limited-time promotions excite on a “word on the street” level that is actually at street level, increasing the intimacy of the sign viewing experience. Outdoor A-frame signs with a blank chalk slate or dry-erase board portion could even be created to accompany each new special or promotion with eye-catching, hand-drawn art.
2. Making It Easier for Customers to Find Your Store
Not every store is in a highly visible strip mall next to a highway. Some are hidden within a maze of older buildings in downtown areas, while others are part of larger plaza-style shopping centres.
Of course, there are numerous other reasons why a storefront would be located off the beaten path. A-frame signs can be used to draw attention to these storefronts while also explaining where a customer should go next to begin their purchase. The sign attracts people, and they get the information they need to avoid becoming frustrated or confused.
3. Making a Claim on a Public Path
Returning to the visual appeal of A-frame sign placement, custom outdoor A-frame signs can effectively “brand” a busy sidewalk by way in a way that few other display mediums can. A-frame sign printing can be the solution that any business requires to stand out, increase exposure to passers-by, and generally improve the visual appeal of their storefront.
4. Promoting Impulse Purchases
Make use of your A-frame sign as a promotional tool to encourage impulse purchases. When you use messaging that creates urgency, such as “flash sale” or “one-day event,” you capture consumers’ attention and compel them to make a purchase that they may not have planned. This is especially effective in restaurants and retail establishments.
5. Emphasizing Special Events
Is your company involved in conventions, fairs, festivals, concerts, or other special events? A-frames are an ideal portable solution for attracting customers. We recommend including your logo on the sign along with your message to increase brand awareness and recognition among event attendees.
Businesses, Churches, and Others Benefit from A-Frame Signs
While A-frame signs are great for businesses, they can also help churches, non-profits, and individuals spread the word. Sandwich boards can be used for a variety of purposes, including:
- Yard sales, bake sales, and sidewalk sales are all options.
- Personal safety messages such as “Children at Play” can be found in residential areas, as well as near parks and schools.
- Event management signs directing conference attendees or church attendees to the correct location
- Community gatherings
- Birthday celebrations, family reunions, and similar events
- Blood drives and donation drop-off locations
- Signage for vehicle traffic
- and a lot more
A-frame signs are a low-cost, eye-catching way to convey your message. These sidewalk signs should be an essential tool in your business’s advertising toolkit, whether you’re providing direction, creating buzz, highlighting promotions and specials, encouraging impulse purchases, or simply increasing brand awareness.
You can change your message as often as you need with our high-quality A-frame signs to display custom signage for any occasion or promotion. We can assist you in creating the ideal A-frame sign for your needs! Learn more about our A-frame signs or contact the outdoor A-frame sign experts at Darrtam Print Solutions to get started today! Request a quote online or call 0407 638 391 now!
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.