A brand image is more than just a logo that represents your company, product, or service. Today, it is a combination of associations formed by customers as a result of their interactions with your company. Most entrepreneurs and small business owners don’t give their brand image much thought unless there’s a problem with it.
Business owners frequently link the brand image with costs and it adds no value to their existing product or service. They are so intent on making their offerings the finest that they have forgotten about their brand image.
The reality, though, is that brand image is important. It is VERY important. Here’s why brand image transcends traditional branding:
It Has an Impact.
We all know how important it is to make a good first impression, especially in business. Consumers will form an opinion about your company and brand based on a multitude of variables, including how your staff are dressed, your website, your business cards, the cleanliness of your store, and others. Call it trivial, but these minor things serve as points of contact between you and potential customers. In this case, presentation is everything.
Although a business card does not produce a sale, it does create a favourable impression of the expected brand promise. You might choose a matte finish with a unique die-cut and spot UV to showcase your brand and give a tactile aspect rather than a typical card. These minor changes make a significant difference in the appearance of your business cards and demonstrate to customers that you are a professional brand.
It Generates Recognition.
From a distance, you can undoubtedly spot an Apple iPhone, a Mcdonald’s Restaurant, or a can of Coca-Cola. It may appear simple, but it takes a lot of effort to create your brand where people know it on sight. It’s not only about the logo or phrase; your brand image includes aesthetic aspects as well as brand connections such as speed, dependability, and quality. If you don’t make an attempt to establish a consistent brand image throughout every interaction a consumer has with your company, developing a readily recognizable one will be difficult.
As a service company, we learnt early on that our client interactions are an important component of our brand image. We decided to incorporate this into our company culture and principles because it was so crucial. We encourage our personnel to develop relationships with our customers and to take care of their campaigns as if they were their own. We see ourselves as an extension of our customer’s teams.
It Demonstrates How Well-Organized You Are.
Consider entering a restaurant where every server dressed however they pleased, or a department store where no one wore a name tag. How would a consumer know who to turn to for assistance? Everything may appear to be working smoothly in your mind, but a polished brand image is required to demonstrate that you know how to run your business. What is the inverse of that? Chaos.
Having a professional email address, for example, can convey to potential consumers that you did not start your firm yesterday. Because I launched my business with a strong creative focus, I was fortunate to have the means to make our outside brand image look polished, even if it wasn’t on the inside. We had a cutting-edge website, sophisticated sales literature, and an overall professional image thanks to our creative staff.
Creates Credibility and Equity.
Whether you believe it or not, your brand image is critical to establishing credibility and loyalty among potential customers. If you strive constantly to maintain a consistent brand image, whether it’s the freshness of your food or your packaging, it helps to build a consumer’s engagement with your brand. The more frequently you can deliver on your brand promise with a powerful brand image, the more easily people will remember your brand and what it stands for.
We work hard to coach our staff to deliver the brand image we have built up over the years because we want our brand to stand for exceptional customer service. We discuss our core values and culture code on a frequent basis to ensure that everyone on our team understands what is expected of them and how we want to position ourselves in the market. It is critical to have a staff that knows the company’s basic principles in order to make the best judgments in their day-to-day interactions with customers.
Bottom Line: Brand Image Is Important.
Any company’s brand image is critical. When customers purchase a product or service, they are purchasing more than simply the product or service; they are purchasing what your brand represents. That is why it is critical to developing your brand image such that it conveys exactly what you want it to communicate. I propose considering your overall brand image early on. Be deliberate about your brand image, build from there with the help of an experienced graphic designer.
As your large format printing specialist, Darrtam Print Solutions can take care of your business signage and vehicle signage, A Frames, stickers, vinyl cut lettering and more.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.
Want to know more? Contact us on 0407 638 391 or message us online.