The majority of startups in Australia are based in Capital Cities. Australia is the centre of the Oceania startup ecosystem in the new millennium, with over 17.7K+ Tech startups, including 2.3K+ public ones. According to estimates, one in every three new small businesses in Australia fails within the first year of operation, two out of every four by the end of the second year, and three out of every four by the fifth year.
With the startup economy showing no signs of slowing down, there has never been a better time to pursue business ownership.
One of the most difficult challenges for new business owners is establishing brand awareness and legitimacy while working with a limited marketing budget. Good graphics and signage can help you get your business off to a good start and propel your brand to success.
Here’s how low-cost signage solutions can help you overcome these challenges while instantly improving your brand and promoting your product to the masses:
Outdoor Signage That Generates Opportunities
According to a FedEx study, poor quality and inadequate signage were responsible for nearly 60% of consumers’ decisions not to enter a business.
You shouldn’t lose more than half of your potential sales – and the opportunity to raise brand awareness – simply because of poor signage.
Passers-by see your brand through outdoor signage and window decals, which make your business more approachable.
Whether it’s a sidewalk sign, branded flag, or vinyl banner, eye-catching outdoor signage draws people in and makes them feel more at ease with your brand. Wherever you want to be seen outside, the right outdoor signage solution will perfectly fit you, your message, and your space – driving new traffic through your doors consistently.
Window graphics also allow you to make the most of valuable storefront real estate while attracting new potential customers or business partners. Printing key branding messages on professional decals and clings will turn heads for all the right reasons and generate a lot of buzz about your new business.
Corporate Branding That Makes an Impact
Corporate branding and other marketing tactics are frequently the first places entrepreneurs look to save money. On the contrary, eye-catching signage and corporate branding are critical to the success of a new brand.
Corporate branding is a promotion of company culture rather than specific products or services. It tells people who you are and what you stand for rather than what you sell.
A corporate branding strategy takes messages and images inspired by your company’s culture and consistently promotes them over time. Branded graphics, symbols, and messages will become inextricably linked to the company.
In other words, corporate branding assists you in developing a distinct, prominent brand identity and personality – a difficult task for emerging brands. Strong company culture and personality are natural byproducts of a solid strategy and consistent corporate branding.
You don’t have to go overboard and plaster your logo or brand values on everything in your office. You can tastefully convey what you want and how you want it by infusing your office with strategically printed and placed corporate images.
And, if you work with the right graphics provider, your eye-catching displays will pay off for your brand.
Marketing Strategies at a Low Cost From the Right Print Solutions Provider
Cutting-edge graphics solutions have taken the wide-format printing industry by storm, from murals and environmental graphics to contour-cut and digital signage.
While these cutting-edge options are the preferred option for some businesses, your startup can also reap the same benefits from more traditional graphics options.
When it comes to signage, less is sometimes more, especially when working with a limited budget.
Darrtam understands that a one-size-fits-all approach to brand promotion is ineffective. Instead, we collaborate with you to understand your company’s marketing needs and budget before developing a personalised signage and graphics plan.
Our wholly customised solutions improve your aesthetic and help you achieve your overall business objectives while staying within your budget constraints.
Contact our graphic designer and printing expert to learn more about how Darrtam’s tailored graphics solutions can propel your startup to the next level.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.