You want your business to be seen and stand out, but how do you make it happen? In this blog, we cover the 6 rules for captivating signage and how to make the most of promoting your business.
Whether it’s through stickers, shopfront signs or even on the side of your car, attracting attention with signage is one of the best ways to promote your business.
Here’s how you can help make it work:
6 Rules for Captivating Signage
Keep fonts easy to read
You won’t gain any attention if no one can read your sign. Stick to clear and easy to read characters. Forget about curly letters! If a customer is unable to read your sign to see what your business or product is, they will move on. Also ensure the letters are of a size that can be read by everyone!
Play with colourGo bold and bright if that suits what you are trying to sell. But don’t make it messy or overcrowded with colour, otherwise your message will be well and truly lost on the customer/client! Text and background colours should contrast, so it’s easier to read and hopefully retain.
Stick to the pointDon’t overcrowd your signage with too much wording. Be succinct and get your message across without going overboard. Short, simple sentences or dot points.
Ensure it can be seenThere’s nothing worse than creating a beautiful sign and no one can see it behind window tinting or it’s being impacted by the wrong light. When placing your signage, run it by a friend or colleague and make sure they can see it and read it (either walking by, driving past or standing a short distance away).
Highlight your contact detailsHow else can they contact you if they can’t read your contact details to know what you are all about? Where you can make sure your business name, logo, phone number, website and address (if you have a retail shopfront) stand out.
Have some funBe creative and not boring. You want to sell yourself and your business not turn people away. If you have space for it and want to grab some attention, use jokes, puns or even a funny little picture. Memorable signs tend to stick in people’s minds.
What Not To Do
- Avoid being generic.
- Avoid using flowery language and big words.
- Don’t get overwhelmed by all the options and rules – call us for the best advice about signage on 0407 638 391.
Based on Brisbane’s Northside, we can design, print and install your signage with your choice of colours, sizing and finish options.
We even offer affordable graphic design and printing solutions for business start-ups, SME’s and large scale operations across all industries.