Despite being one of the oldest forms of advertising, business cards are still one of the most popular ways to build brand identity and share contact information. But what is it about business cards that make them so appealing, and should you consider purchasing some for your company?
Below is a list of the most important business card advantages, ranging from low printing costs to ease of distribution.
The first advantage of using business cards is their low cost. When compared to other forms of advertising, such as billboards or a digital marketing campaign, business cards are a very low-cost option.
Despite their low cost, business cards are an excellent tool for increasing brand awareness and gaining new customers. A stack of business cards can reach the same number of potential clients as a billboard, and the physical nature of the cards makes them more likely to leave an impression.
If your company attends networking events or trade shows on a regular basis, a business card strategy will be extremely beneficial. You don’t want people to like and appreciate your work but then forget the name of your brand when they get home.
A business card stack on your table is an excellent way to ensure that anyone who requires your contact information can easily obtain it.
In our digitized world, a tangible object like a business card has a lot of value. Bulk emails and SMS marketing are certainly useful, but it’s nice to have a well-designed business card that you can actually pick up.
A business card serves as a physical reminder of your company and is far more likely to be remembered than something on a screen.
Another advantage of business cards is their ease of distribution. You can distribute them in person, leave them in coffee shops, or even hang them on a public wall. Business cards make it simple to spread the word about your company.
It is customary in the business world to exchange business cards with new contacts after meeting them. This is an excellent way to network, particularly for a small business.
Nothing is more frustrating than discovering an interesting business at an event but being unable to contact them when you return home. This is also a disaster for businesses, which could lose a lot of new customers as a result.
One aspect of business cards that is frequently overlooked is the professionalism that they convey. Personal cards have been around for a long time and are highly valued by business people – handing out a business card shows that you’re serious.
A business card is also very useful. Taking a card is never a burden for a potential client because they don’t have to carry anything heavy around with them and can easily slip it into their wallet.
The size of a business card also has a strangely satisfying and rewarding effect on me.
We remember things better as humans when we have visual aids to help us. A business card is ideal for this, as it combines your contact information with eye-catching branding.
This is one of the reasons why business card design is so important.
Business cards, unlike other forms of advertising, do not expire. If you pay for online advertising, your ads may appear for a few days before being removed. A business card can be kept in a wallet or on the fridge for an extended period of time.
The theme of versatility runs through all of these advantages. A business card is appropriate for a wide range of situations, and almost any business could benefit from a card strategy. You can also include as much or as little information as you want on each card.
Some astute business owners have even printed QR codes on their business cards that link to an introductory video on their website.
Company cards have been in use for decades and have consistently proven to be valuable assets. Their success has not been hampered by the digital age, and they remain one of the best lead generation tools.
In summary, a business card informs people about your company’s mission.
A great business card will accurately convey your company’s values and areas of expertise while also including the most important information that new customers will require.
There are numerous compelling reasons to invest in branded cards. They provide a professional feel to your brand, assist potential clients in remembering your details, and are extremely convenient. Most importantly, they are inexpensive in comparison to other marketing and advertising campaigns.
Business cards, in our opinion, are completely worthwhile. You’ll be hard-pressed to find anything else that provides this many benefits at a comparable price.
Definitely. Business cards are ideal for handing out to potential new clients at events and exhibitions. People are much more likely to remember your services if they have a business card on their refrigerator or in their wallet.
Being able to give someone a tangible object can be a big advantage in a digital age where nearly everything is virtual. Even though business cards have been around for a long time, they are still effective marketing tools.
Designing your own cards is the best way to convey your brand’s distinct personality. Your potential clients will have everything they need to request your services if you include your logos, contact information, and business name.
You can create something that truly reflects your brand identity by selecting from a variety of shapes, sizes, and finishes. This should be an exciting process; don’t be afraid to be creative during the design stages!
The main disadvantage of business cards is that you must physically meet someone before handing them one. However, business cards provide a much more personal touch than bulk email, and as a result, business cards have a much higher conversion rate.
Company cards work best when combined with a comprehensive branding strategy. This will diversify your methods of attracting clients and will almost certainly result in more sales.
Darrtam can assist you in creating or printing professional business cards.
Our graphic design and printing solutions are affordable, so supporting a local business.
Locally owned and operated, our team will recommend the best solution for your brief and budget.
Speak to a real person about your printing needs. We can also help with graphic design and installation – if required.
Darrtam specialise in large format printing such as building or shopfront signage, tenancy directory or business vehicle signage.
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If you want to increase awareness of your business or ramp up your marketing efforts, speak to Darrtam about your graphic design and printing needs today.
We provide cost effective, value for money solutions – and will help you every step of the way.
